January 162:45 pm–3:15 pm
Expo, Level 3, Expo Stage 4
AI-driven strategies are driving revenue growth, optimizing return on ad spend, and enhancing customer acquisition. These strategies, grounded in people-based insights, are helping advertisers achieve exceptional results beyond the limitations of traditional cookie-based approaches. This is the opportune time to make the shift to owning your customer identity foundation which is proving to be pivotal for brands looking to maintain effective ad targeting in light of the challenges posed by data deprecation. Explore how unifying your customer journeys helps create seamless and personalized experiences and how to navigate the challenges that are reshaping the advertising landscape.