Unlocking synergies between digital and stores: Dollar General's journey to personalization at scale

January 14
3:15 pm3:45 pm
Expo, Level 3, Expo Stage 4
Dollar General is America’s fastest growing retailer by store count, opening 3 new locations a day. They have set on a mission to harness the power of digital in engaging their predominantly in-store customer base, with a goal of boosting revenues and increasing ad spend efficiency across their enterprise marketing and retail media network. This session will explore how Dollar General is designing a cutting-edge customer data platform and marketing stack to deliver omni-channel personalized experiences at scale, focused on value realization for both near and long-term priorities. Learn more about Dollar General’s vision and journey to unlock the synergy between digital and in-store marketing in a fireside chat with industry experts from Dollar General, Adobe and Deloitte.

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