Unlocking synergies between digital and stores: Dollar General's journey to personalization at scale

January 14
3:15 pm3:45 pm
Expo, Level 3, Expo Stage 4
Dollar General is America’s fastest growing retailer by store count, opening 3 new locations a day. They have set on a mission to harness the power of digital in engaging their predominantly in-store customer base, with a goal of boosting revenues and increasing ad spend efficiency across their enterprise marketing and retail media network. This session will explore how Dollar General is designing a cutting-edge customer data platform and marketing stack to deliver omni-channel personalized experiences at scale, focused on value realization for both near and long-term priorities. Learn more about Dollar General’s vision and journey to unlock the synergy between digital and in-store marketing in a fireside chat with industry experts from Dollar General, Adobe and Deloitte.
Paul Bucalo

Paul Bucalo

Senior Director of Marketing and Ad Technology
Dollar General Corporation
Marta Frattini

Marta Frattini

Director, Industry Strategy & Marketing (ISM) - Retail

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