Under the influence: Building successful brand collaborations with content creators

Sunday
January 15
10:30 am11:00 am
Javits North Level 4, Room 406, UST Stage

Brand and content creator collaborations can drive big results but authenticity must lie at the heart of the relationship. Finding the right partner with shared ideas, goals and expectations, but also able to meet key performance expectations is crucial. In this session we talk to Hollister and Forever 21 about their experiences of what makes a successful brand collaboration

Jacee Scoular

Jacee Scoular

Sr. Director, Brand Strategy & Communications
Hollister Co.