Sunday, January 12
Stage 5, Expo, Level 3
Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging
Customers today care more than ever about the provenance of their purchases. If it’s a matter of healthy living, values centered on sustainability or alignment to a company's philosophy, customers want to know as much as they can to make more informed decisions. Intelligent supply chains, infused with AI, are proving to help deliver on these customer expectations. A shift from brand loyalty to brand belonging requires participation and trust from your clients. Are you ready to deliver?