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Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging

Sunday, January 12
10:15am
–10:45am
Stage 5, Expo, Level 3
Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging
Customers today care more than ever about the provenance of their purchases.  If it’s a matter of healthy living, values centered on sustainability or alignment to a company's philosophy, customers want to know as much as they can to make more informed decisions.  Intelligent supply chains, infused with AI, are proving to help deliver on these customer expectations.  A shift from brand loyalty to brand belonging requires participation and trust from your clients.  Are you ready to deliver?