You are here

A true data driven digital transformation that delivers superior customer experience

Monday, January 13
3:15pm
–3:45pm
Stage 4, Expo, Level 3
A true data driven digital transformation that delivers superior customer experience
In a world of hyper-personalization and ever-changing consumer habits, Grupo Exito understood that customer-centric digital transformation could only be accomplished by the support of a sound data driven approach. Extracting true business value from their data through a strong MDM strategy, Grupo Exito delivered extraordinary customer experience by providing consistent customer service and relevant content across today’s complex buyer’s journey.
Camilo Gallego Ferrer
Vice President
El Grupo Éxito Services