Global expansion has become one of the hottest growth strategies explored by leading retailers. Gaining access to new customers and untapped markets offers an alluring opportunity to drive new sales growth. Before developing a global strategy, retailers should understand their unique value proposition, operational capabilities, and organizational structure, as well as the unique nature of the market they are trying to move into. In successive fireside chats, leaders from two of the world’s top global brands, Alibaba and Walgreens Boots Alliance, discuss what it takes to successfully grow beyond domestic borders, enter emerging markets, and tap into local consumer sentiment.
Overflow seating available in Hall E, Level 1.