TikTok: The phenomenon that is

June 7
2:30 pm3:00 pm
TikTok, the short-video social platform has seen a meteoric rise, being downloaded over 1 billion times. This growth comes largely from a Gen Z audience, at a time when American social media apps have stagnated user growth. As brands explore opportunities to engage and capitalise on this platform, this session will provide insight from brands who have succeeded in building business on the platform and provide practical advice on the approach to take, as well recommendations on the most effective format, look and feel of content for this platform.