The tech effect: Strengthening the omnichannel to meet consumer demands produced by SOTI

Global events the past 2 years forced almost everyone to shop online. The thought was, once the pandemic ended, they would keep doing so. In 2022, consumers returned in-store; but they want the information, personalization and convenience of online, within stores. In The Tech Effect: Strengthening the Omnichannel to Meet Consumer Demands, SOTI's SVP of Product Strategy Shash Anand examines issues consumers face in the omnichannel, changes in consumer attitudes, how retailers can capitalize and technology's role in it all.