Sunday, January 12
Stage 1, Expo, Level 1
Tailor the in-store engagement using true 360 customer profile
The key to success in today’s competitive retail space is meeting the customer where they are and delivering tailored experiences. Good examples abound for doing so digitally, but when it comes to a personalized in-store engagement, retailers need a way to bring physical in-store shopping data together with digital profiles, and make that information available in real time.