Strategy and success of Krispy Kreme’s in-store switch to digital produced by STRATACACHE

January 18
1:00 pm1:45 pm
Expo, Level 3, Expo Stage 5

Digital solutions, such as signs, menu boards, and experiential installations, modernize and improve the store aesthetic and customer experience. Do they truly capture attention and increase engagement? How do you identify, prioritize and execute digital opportunities in a store? During this session, Krispy Kreme's Vice President, Global Digital and Ecommerce, Dawn Keller, will discuss the brand’s in-store engagement strategy and how measuring the impact of digital solutions has enabled data-driven decisions and improved performance. Panelists include the project's innovation partners, who will discuss content and rollout strategy, testing and scalability.

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