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The story data tells: Customer segmentation, relevance and the keys to unlocking growth

Sunday, January 12
11:15am
–11:45am
Medallia Stage, Hall E, Level 1
The story data tells: Customer segmentation, relevance and the keys to unlocking growth
Success in retail depends more than ever on the vitally important asset of data and its value in personalizing the customer experience. In rapidly scaling or steadily sustaining long-term growth, retailers must leverage this abundant asset before it becomes impossible to intuitively know their customers, let alone decide which to specifically target. Featuring a diverse brain trust of expert marketing and customer practitioners, this interactive panel discussion will examine how retailers can unlock growth by improving their use of data to make the shopping experience as relevant as possible to any given customer.
Martine Reardon
Founder and CEO
Reardon Consulting LLC
Moderator
Becky Gebhardt
Executive Vice President and Chief Marketing Officer
PopSockets
Adam Holyk
SVP, Retail and Consumer Services
Walgreen Co.
Scott Kelliher
Head of Brand Advertising and Partnerships
eBay
@eBayAds
Jeff Weiser
Chief Marketing Officer
Shopify
@Jeff_Weiser