Sunday, January 12
Medallia Stage, Hall E, Level 1
The story data tells: Customer segmentation, relevance and the keys to unlocking growth
Success in retail depends more than ever on the vitally important asset of data and its value in personalizing the customer experience. In rapidly scaling or steadily sustaining long-term growth, retailers must leverage this abundant asset before it becomes impossible to intuitively know their customers, let alone decide which to specifically target. Featuring a diverse brain trust of expert marketing and customer practitioners, this interactive panel discussion will examine how retailers can unlock growth by improving their use of data to make the shopping experience as relevant as possible to any given customer.