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The story behind goop: Scaling an influential lifestyle and wellness brand

Tuesday, January 14
4:30pm
–5:00pm
SAP QualtricsXM Theatre, Level 1
The story behind goop: Scaling an influential lifestyle and wellness brand
Launched from her kitchen as a weekly newsletter in 2008, Gwyneth Paltrow's goop brand has blossomed from friendly heath and travel recommendations to a multi-platform lifestyle brand hosting tightly curated content and products, as well ​as health and wellness summits. The A-list actress joins NRF 2020 Vision in a closing keynote fireside chat about her path in building a wildly successful luxury lifestyle brand and the valuable lessons she's learned along the way. Hear how this formidable entrepreneur, business woman, and CEO sustains success by learning from mistakes while adhering firmly to her self-belief and values, and often times fostering innovations while disrupting the industry.
Sallie Krawcheck
CEO and Co-Founder
Ellevest
Moderator
Gwyneth Paltrow
Founder and CEO
goop
@GwynethPaltrow