The digital transformation journey is impacting retail business models and is driving a new approach to stores.
Physical locations will play a key role in acquiring new clients, collecting data, building relationships and operating as fulfillment centers, delivery points and service providers.
Combining low friction with elevated experience will be crucial for the success of the stores. Emerging business models will require new KPIs, metrics and ways of measuring the store's contribution to the brand.
This session examines the need to re-define the store's strategic value and contribution in a digitally transformed retail model.
It will explore the success of the Brazilian footwear brand Melissa in becoming a global lifestyle brand and building experience stores. Attendees can also learn from the leading Brazilian house of premium brands Soma Group which is building a successful portfolio of fashion retail brands and chains and developing them internationally.