The digital transformation journey is impacting retail business models and is driving a new approach to stores.
Physical locations will play a key role in acquiring new clients, collecting data, building relationships and operating as fulfillment centers, delivery points and service providers.
Combining low friction with elevated experience will be crucial for the success of the stores. Emerging business models will require new KPIs, metrics and ways of measuring the store’s contribution to the brand.
This session examines the need to re-define the store’s strategic value and contribution in a digitally transformed retail model.
It will explore how Rituals Cosmetics have grown from 1 to 850+ corporate owned stores around the world, aiming to slow down its customers and deliver a personalized experience. The success of the Brazilian footwear brand Melissa with its experiential global lifestyle store concepts that are all kinds of cool. Attendees can lastly learn from the leading Brazilian house of premium brands Soma Group which is building a successful portfolio of fashion retail brands and chains (Farm and Animale), developing internationally, and relying on experiential stores that turn sales associates into digital influencers.