The store of the future is less about the store and more about the business model

January 15
10:30 am11:00 am
Javits North Level 4, Room 404, Twilio Stage

Physical stores will stay relevant and become more strategic for retail organizations if they are no longer managed as points of sale. Stores are the most effective tool to acquire and engage customers. They have also been transformed into logistics, service, and experience hubs. Retail organizations need to shift from a product & operations focus into truly customer-centric business models that will demand new KPIs, and new ways to measure the contribution of the stores in attracting, retaining, and engaging more customers, increasing their lifetime value.

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