The state of in-store media: Non-US perspectives

January 13
11:40 am12:10 pm
Javits North, Level 4
In-store retail media, or 'phigital' as it's known in some circles, has achieved scale in Europe, Asia, and LATAM. Many large retailers have tested, deployed, and refined in-store media networks while in the United States, the primary driver of RMN growth has been online digital networks, such as Roundel, CMX, Walmart Exchange and Kroger Precision Media. This panel will share perspectives on specific drivers and inhibitors of growth in each region, highlighting best practices, and unique regional innovations.

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.