Monday, January 14
Hall E, Level 1
Spirit and soul: How authenticity and purpose can generate affinity and drive demand
Chobani has earned widespread acclaim as a mission-based, values driven brand. But what are the key elements to its guiding philosophy, and what forward-thinking programs and initiatives has it implemented to benefit its employees, lift up its communities, and earn the loyalty of its customers? Hear Chobani’s Chief Commercial and Marketing Officer Peter McGuinness discuss the company’s unique approach to sales, marketing, giving back, product innovation, and other crucial elements to its success. McGuinness will highlight the importance of being authentic when engaging potential consumers, and how “doing well by being good” is no longer a choice for businesses, but a necessity in the marketplace.