Spicing up site selection: How data drives Pollo Campero’s expansion plan

Tuesday
January 17
11:00 am11:30 am
Expo, Level 1, Food Service Tech Stage
When it comes to opening a new QSR location, the decision around site selection is critical — and the wrong decision can be extremely costly. For a QSR looking to expand by hundreds of locations, the stakes are even higher. Pollo Campero is a fast-casual restaurant chain focused on flavorful chicken meals poised for rapid expansion across the U.S. in 2023 and beyond. With a goal to open 200 U.S. locations in the next 5 years, the company had to identify and prioritize sites for their new stores in a smart and scalable way. Learn how they turned to location data to evaluate more than 30,000 intersections in the U.S. to create a strategic expansion plan.

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