Speaking to my generation: The Adidas story

How brands serve and engage with their communities is now a measure of true worth, valued by customers, employees, shareholders and other stakeholders alike. For Adidas, the customer and the communities they thrive in are at the heart of everything it does. In this session Jason Crawford, Vice President of digital growth at Hype, Adidas, discusses how transparency and authenticity are core to pushing the boundaries that will elevate the customer experience across sport, lifestyle and fashion communities.