Monday, January 13
Speaking up: How voice is reshaping retail
As voice assistants become a fixture in homes, cars and mobile phones, they are ushering in a a seamless way of interacting with technology and accessing information. Alongside that, they're opening the door to brand-led experiences and marketing opportunities and giving rise to a new era of commerce. Not only does voice give shoppers an intuitive, hands-free way to find and purchase the products they're after, it also provides a real-time window into a shopper's in-moment desires, allowing the brands and retailers that best understand these needs to be the first to lead them to relevant content and offer a solution to their problem.