Tuesday, January 14
SAP QualtricsXM Theatre, Level 1
Serving customers on their terms: A conversation with Erik Nordstrom
Starting as a shoe store in Seattle in 1901, Nordstrom has focused on providing customers with unparalleled service and curated shopping experiences for 118 years. The company is continuing with this focus by leveraging the full extent of its physical and digital assets and ramping up capabilities to serve customers no matter how they choose to shop. With the ambition to be the best fashion retailer in a digital world, Nordstrom is meeting customers where they live and work making unique retail experiences even more convenient through its market strategy. Hear Nordstrom co-president Erik Nordstrom discuss the company’s vision for improving customer service, what they have learned after implementing their market approach in Los Angeles and New York, and their plans to scale this strategy to other major markets.