As new marketing technologies redefine what is possible, customers are bombarded with shopping options. At this very moment another retailer is connecting with your customer. You can use the same technologies as them, but what good is that, if you use them to deploy the same old tricks? Rather than trying to squeeze one more dollar from customers and suppliers, you can build lasting relationships with them. We’ll discuss how, even in the age of disloyalty, customer-driven marketing strategies can help you become their retailer of choice.
Monday, January 14
Stage 6, EXPO Hall, Level 3
The selfless retailer: Winning customers in the age of disloyalty