You are here

The selfless retailer: Winning customers in the age of disloyalty

Monday, January 14
12:30pm
–1:00pm
Stage 6, EXPO Hall, Level 3
The selfless retailer: Winning customers in the age of disloyalty

As new marketing technologies redefine what is possible, customers are bombarded with shopping options.  At this very moment another retailer is connecting with your customer. You can use the same technologies as them, but what good is that, if you use them to deploy the same old tricks? Rather than trying to squeeze one more dollar from customers and suppliers, you can build lasting relationships with them. We’ll discuss how, even in the age of disloyalty, customer-driven marketing strategies can help you become their retailer of choice.

Julie Currie
SVP, Retail Product Leadership
Nielsen
Joel Percy
Chief Strategic Consultant
ciValue