Can storytelling drive behavioral changes and sales? Target and Grove Collaborative are convinced it can. Since partnering in Spring 2021, the two have increased access to sustainable cleaning products and gently but firmly nudged consumers to develop new habits and reduce plastic waste. Hear how these two are collaborating today and how this partnership will evolve in 2022.
January 1711:15 am–11:45 am
Javits North, Level 4, Room 408, UST Global Supply Chain Stage