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Running to where consumers are

Tuesday, January 14
SAP QualtricsXM Theatre, Level 1
Running to where consumers are

As retail becomes more fragmented and competitive, the most successful brands are those that can move beyond basic connections and weave themselves into the fabric of their consumers’ lives by providing solutions through their products. By meeting consumers where they are, these brands are enabling unprecedented consumer choice, lowering barriers of entry for new formats, and proliferating new business models that compete for the same share of wallet. On these fronts and more, established players are challenged to reinvent their go-to-market strategy in inspiring ways. Hear from Deloitte’s vice chairman and U.S. leader retail, wholesale & distribution practice Rod Sides, and Under Armour’s founder and executive chairman Kevin Plank about how his organization has connected with consumers at a deeper level, by focusing on innovation to improve performance.

Download Deloitte's 2020 Retail Industry Outlook whitepaper.

Rod Sides
Vice Chairman and U.S. Leader, Retail, Wholesale and Distribution Practice
Deloitte LLP
Kevin Plank
Executive Chairman and Brand Chief
Under Armour