Monday, January 13
Shyft Stage, Level 4
Rewiring retail thinking to celebrate diversity
It's not just about fit, it's about fitting in. With more consumers shopping at brands that reflect their own values, leading retailers are taking a bold, vocal point of view on the biggest social and cultural issues of our time to create a more authentic, personal relationship with shoppers. Bonobos offers "a fit for every man and a place where all men fit." Sephora is championing its “We Belong to Something Beautiful” initiative to reflect its internal values externally; they're committed to building a community where diversity is expected and all are welcomed. Find out how these companies are raising the bar on diversity and inclusion and evolving their brands to be more in sync with today’s consumer.