Revolution or evolution: Generative AI’s role in transforming online retail

Join us to explore the exciting intersection of AI and online retail. By looking into Mercado Libre’s innovative use of AI to reshape online retail dynamics over the last decade, this talk aims to mark the difference between previous uses of AI and what new opportunities are presented by generative AI. Is generative AI a revolutionary force set to redefine ecommerce, or is it an evolutionary development augmenting existing structures? In this session, learn about the real-world applications, opportunities, and challenges of AI based on Mercado Libre’s practical experiences and experimentation.