Sunday, January 13
Stage 4, EXPO Hall, Level 1
Revenue hack: How GNC turned their transactional communications into personalized marketing channels
Retailers work hard to engage customers throughout the shopper journey. Yet post-sale transactional communications (receipts, order confirmations, packing slips, etc.) are largely ignored. Retailer, GNC explains its strategy for personalizing every transactional touchpoint, transforming standard receipts, order confirmations and packing slips into dynamic engagement channels that drive loyalty and revenue.