January 189:15 am–9:45 am
Expo, Level 3, Expo Stage 3
Many state that ecommerce accelerated 10 years in 10 months during 2020. Since ecommerce purchases are returned about twice as often as in-store purchases, using returns to build deeper relationships with consumers is an opportunity you don’t want to miss. Amy Davidson, former CMO of Party City, explains how you can fill gaps in the returns experience and keep consumers engaged.