January 182:45 pm–3:15 pm
Expo, Level 3, Expo Stage 5
The world has changed, and with it, consumer behavior and sentiment. To truly understand today’s retail consumer, brands need to leverage in depth insights using social data. Luis Freitas, Director of CRM & Omnichannel at Moët Hennessy, dives into best practices for applying social data to solve some of retail's greatest challenges.