You are here

Retailer-shopper disconnects: How do we close the divide?

Monday, January 14
4:00pm
–4:30pm
Stage 2, EXPO Hall, Level 1
Retailer-shopper disconnects: How do we close the divide?
Recent global shopper and retailer surveys have surfaced profound disconnects in retail pricing and promotions. Retailers vastly over-estimate shoppers’ desire for price-matching and finding THE lowest price; shoppers display far more patience than retailers expect and are focused on fair pricing - which they trust more from science-based algorithms than from retailers. Join this hard-hitting discussion that homes in on points of disconnect - and what retailers must do to close the gaps and remain relevant to shoppers.
Cheryl Sullivan
Chief Marketing and Strategy Officer
Revionics
R Ray Wang
Principal Analyst and CEO
Constellation Research