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Retailer-shopper disconnects: How do we close the divide?

Monday, January 14
4:00pm
–4:30pm
Stage 2, EXPO Hall, Level 1
Retailer-shopper disconnects: How do we close the divide?
Recent global shopper and retailer surveys confirm that retailers continue to miss critical shopper and competitor signals – and risk losing loyalty through misguided pricing and promotions. Join this hard-hitting discussion that zeroes in on points of disconnect – and what retailers must do to close the gap. Panelists will discuss how they are incorporating AI and machine learning into their pricing and promotional strategies to  deliver measurable ROI at every phase of adoption, while also providing practical insights on common hurdles to avoid.
Cheryl Sullivan
Chief Marketing and Strategy Officer
Revionics
Apollo Whited
VP, Merchandising Services
Family Dollar
Brendan Witcher
VP and Principal Analyst, Digital Business Strategy
Forrester Research