Retail store tours

Saturday
January 14
10:00 am12:00 pm
Separate registration and additional fee required. Retailers only.

Guided Retail Store Tours can be purchased when you register for NRF 2023 or through the dashboard (see Add-on Experiences) after registration has been completed.

Retail Store Tours provide expert-led, curated, guided walking tours of cutting-edge retail store experiences. See firsthand how these retailers are using their understanding of changing behaviors and technology to enhance the customer experience.

Who should tour?
Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores. For executives in branding, IT, operations, business analyst consulting, or retailers who want to stay on the cutting edge.

What will I learn?
Learn seven factors that drive retail success: the human touch, use of technology, store design, brand story, employee training, adaptation to change, and a unique value proposition.

What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at a premier shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.

What are the benefits?
  • Gain insider insights
  • Hear from industry subject matter experts
  • Stay in touch with industry trends and technology
  • Network with your peers
American Dream: The Future of Retail Experience
A world-class retail and entertainment destination, American Dream redefines the customer experience in shopping and leisure with a unique combination of retail, dining, technology, entertainment, and attractions. Called one of the seven wonders of the retail world, American Dream features over 400 stores and attractions just a short bus ride from the Javits Center with each store offering a unique experience. It is among the most technologically advanced shopping centers in world with one of the most advanced uses of digital signage technology, and offers the best-in-class luxury, fashion, beauty, electronics, sports, children's, and technology stores all in one location. Tour duration: 4 hours

Brooklyn/Williamsburg: Where Trends, Technology and New Business Models are Created
Well over a decade ago, an influx of artists, musicians and retro-style bars made Brooklyn's Williamsburg neighborhood trendy. Today, we find existing brands such as Apple and Alo Yoga in unique forms and formats. Come to Williamsburg to see new creative concepts, products and business models in retail, easily accessible from Midtown Manhattan and the Javits Center. Tour duration: 2 hours

Hudson Yards: Merging Brick-and-Mortar with Digital
One of the newest shopping facilities in New York City, Hudson Yards represents the best of what leading-edge retail has to offer. A vertical mall that is easy to navigate, it features everything from out-of-the-box mindfulness to participatory experiences to luxury brands reinventing themselves. Hudson Yards is on Manhattan's West Side and a five-minute walk from the Javits Center. Tour duration: 2 hours

SoHo + NoHo: Visionary Innovation Meets Savvy Reinvention
Nowhere is the scale and diversity of retail more pronounced than in SoHo & NoHo. A short distance from the Javits Center, SoHo and NoHo are known worldwide for innovative artistry and artfulness. It is here that retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that will not be around tomorrow. The randomness is inspirational, and it adds to the neighborhood’s excitement. See why SoHo & NoHo is the place that old stores come to reinvent themselves. Tour duration: 2 hours

Tour meeting locations will be announced prior to NRF 2023.

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