Retail store tours

Retail store tours

Separate registration and additional fee required. For retailers only.

Retail Store Tours provide expert-led curated, guided walking tours of cutting-edge retail store experiences. See firsthand how retailers are using their understanding of changing behaviors and technology to enhance the customer experience. New in 2024: Includes access to the Exclusive Meet-up for tour participants on Monday, January 15 from 4:00-5:00 pm!

Retail Store Tours may be purchased when you register for NRF 2024 or through the dashboard (see Add-on Experiences) after registration has been completed.

Who should tour? Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores. For executives in branding, IT, operations, business analyst consulting, and retailers who want to stay on the cutting edge.

What will I learn? Learn the eight habits of successful retail: human touch | use of technology | store design | brand story | employee training | safety, adaptation to change | a unique value proposition.

What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at a premier shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.

What are the benefits?
Gain insider insights | Hear from industry subject matter experts | Stay in touch with industry trends and technology | Network with your peers

Brooklyn: Retail Reinvented
Well over a decade ago, an influx of artists, musicians and retro-style bars made Brooklyn's Williamsburg neighborhood trendy. Today, we find existing brands such as Apple and Alo Yoga in unique forms and formats. Come to Williamsburg to see new creative concepts, products and business models in retail, easily accessible from Midtown Manhattan and the Javits Center.
Tour duration: 2 hours
Participants meet at: Kith, 25 Kent Ave, Suite 102, Brooklyn, NY 11249


Fifth Avenue: Iconic Retailers
Sponsored by: Bringg
This tour of New York’s iconic retailers on the famous Fifth Avenue offers insight into the latest innovations in store design with the ideas, influencers and thought process behind their conception. The tour will visit iconic stores in the heart of the Midtown shopping district. Experience store innovation, tech, store concepts, merchandising, and how brands are seeing sustainability.
Tour duration: 2 hours
Participants meet at: Apple Store, 767 5th Avenue (5th Ave between 58th & 59th St. in the GM Plaza)


Hudson Yards + Grocery
Sponsored by: Sony Electronics
One of the newest shopping facilities in New York City, Hudson Yards represents the best of what leading-edge retail has to offer. A vertical mall that is easy to navigate, it features everything from out-of-the-box mindfulness to participatory experiences to luxury brands reinventing themselves. Hudson Yards is on Manhattan's West Side and a five-minute walk from the Javits Center.
Tour duration: 2 hours
Participants meet at: 33rd Street & 10th Ave. Entrance (top of escalator)


SoHo: Innovation in Action
Nowhere is the scale and diversity of retail more pronounced than in SoHo & NoHo. A short distance from the Javits Center, SoHo and NoHo are known worldwide for innovative artistry and artfulness. It is here that retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that will not be around tomorrow. The randomness is inspirational, and it adds to the neighborhood’s excitement. See why SoHo & NoHo is the place that old stores come to reinvent themselves.
Tour duration: 2 hours
Participants meet at: Apple Store, 103 Prince St.

In partnership with: