Retail store tours

January 16
6:00 pm8:00 pm
Meet at designated location
Separate registration and additional fee required. Retailers only.

Guided Retail Store Tours can be purchased when you register for NRF 2023 or through the dashboard (see Add-on Experiences) after registration has been completed.

Retail Store Tours provide expert-led, curated, guided walking tours of cutting-edge retail store experiences. See firsthand how these retailers are using their understanding of changing behaviors and technology to enhance the customer experience.

Who should tour?
Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores. For executives in branding, IT, operations, business analyst consulting, or retailers who want to stay on the cutting edge.

What will I learn?
Learn seven factors that drive retail success: the human touch, use of technology, store design, brand story, employee training, adaptation to change, and a unique value proposition.

What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at a premier shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.

What are the benefits?
  • Gain insider insights
  • Hear from industry subject matter experts
  • Stay in touch with industry trends and technology
  • Network with your peers
Hudson Yards: Merging Brick-and-Mortar with Digital
One of the newest shopping facilities in New York City, Hudson Yards represents the best of what leading-edge retail has to offer. A vertical mall that is easy to navigate, it features everything from out-of-the-box mindfulness to participatory experiences to luxury brands reinventing themselves. Hudson Yards is on Manhattan's West Side and a five-minute walk from the Javits Center. Tour duration: 2 hours
Starting point: 33rd & 10th Ave. entrance, top of escalator

SoHo + NoHo: Visionary Innovation Meets Savvy Reinvention
Nowhere is the scale and diversity of retail more pronounced than in SoHo & NoHo. A short distance from the Javits Center, SoHo and NoHo are known worldwide for innovative artistry and artfulness. It is here that retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that will not be around tomorrow. The randomness is inspirational, and it adds to the neighborhood’s excitement. See why SoHo & NoHo is the place that old stores come to reinvent themselves. Tour duration: 2 hours
Starting point: Apple Store, 103 Prince St.

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