Retail store tours

January 13
10:00 am2:00 pm
Meet at designated location
Separate registration and additional fee required. For retailers only.

Retail Store Tours provide expert-led curated, guided walking tours of cutting-edge retail store experiences. See firsthand how retailers are using their understanding of changing behaviors and technology to enhance the customer experience. New in 2024: Includes access to the Exclusive Meet-up for tour participants on Monday, January 15 from 4:00-5:00 pm!

Retail Store Tours may be purchased when you register for NRF 2024 or through the dashboard (see Add-on Experiences) after registration has been completed.

Who should tour?
Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores. For executives in branding, IT, operations, business analyst consulting, and retailers who want to stay on the cutting edge.

What will I learn? Learn the eight habits of successful retail: human touch | use of technology | store design | brand story | employee training | safety, adaptation to change | a unique value proposition.

What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at a premier shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.

What are the benefits?
Gain insider insights | Hear from industry subject matter experts | Stay in touch with industry trends and technology | Network with your peers

American Dream: The Future of Retail Experience
A world-class retail and entertainment destination, American Dream redefines the customer experience in shopping and leisure with a unique combination of retail, dining, technology, entertainment, and attractions. Called one of the seven wonders of the retail world, American Dream features over 400 stores and attractions just a short bus ride from the Javits Center. It is among the most technologically advanced shopping centers in world with one of the most advanced uses of digital signage technology, and offers the best-in-class luxury, fashion, beauty, electronics, sports, children's, and technology stores all in one location.
Tour duration: 4 hours
Participants pick-up bus at: Javits Center, 11th Avenue between 35th & 36th Streets

Fifth Avenue: Iconic Retailers
Sponsored by: Bringg
This tour of New York’s iconic retailers on the famous Fifth Avenue offers insight into the latest innovations in store design with the ideas, influencers and thought process behind their conception. The tour will visit iconic stores in the heart of the Midtown shopping district. Experience store innovation, tech, store concepts, merchandising, and how brands are seeing sustainability.
Tour duration: 2 hours, from 10:00 am - 12:00 pm
Participants meet at: Apple Store, 767 5th Avenue (5th Ave between 58th & 59th St. in the GM Plaza)

Hudson Yards + Grocery
Sponsored by: Sony Electronics
One of the newest shopping facilities in New York City, Hudson Yards represents the best of what leading-edge retail has to offer. A vertical mall that is easy to navigate, it features everything from out-of-the-box mindfulness to participatory experiences to luxury brands reinventing themselves. Hudson Yards is on Manhattan's West Side and a five-minute walk from the Javits Center.
Tour duration: 2 hours, from 10:00 am - 12:00 pm
Participants meet at: 33rd Street & 10th Ave. Entrance (top of escalator)

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