Faced with rising costs associated with customer acquisition and increasing competition online, many direct-to-consumer brands are looking to physical retail as a way to stand out, drive awareness and build emotional connections with their audiences. Because the barrier to entry remains high, a new type of retail service provider is offering these brands flexible, turnkey solutions for entering physical retail, allowing them to test and refine concepts and products and engage with their customers in new ways.
Experts Matt Alexander and Kevin McKenzie will discuss the advantages of this new retail model and highlight the opportunities for both brands and real estate service providers.
Matt Alexander is the co-founder and CEO of Neighborhood Goods, a department store for the modern age, featuring an ever-changing selection of direct-to-consumer brands, many of whom are entering the physical space for the first time. After launching in Plano, Texas, in 2018, Neighborhood Goods is opening a store in New York City in fall 2019.
Kevin McKenzie is a digital entrepreneur and previous Chief Digital Officer at both The Macerich Company and Westfield where he led digital transformation and omnichannel initiatives. Most recently he developed and launched BrandBox, a turnkey approach to physical retail for digitally native brands to open and operate stores within the Macerich Company's malls.
Following the presentations, there will be a Q&A moderated by Scott Lachut, President of Research & Strategy at PSFK, the business intelligence platform for innovation in retail and CX.