Retail media networks: An ongoing journey from promise to performance

Saturday
January 13
3:40 pm4:25 pm
Javits North, Level 4
Retail media networks have become more entrenched with a revenue-generating velocity rarely seen in business. In 2022, the Walton College of Business Research Team published their first whitepaper that identified the gaps between the promise and reality of RMNs. This session dives into a new October 2023 whitepaper examining what has transpired and changed.

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
Molly Rapert

Molly Rapert

Associate Professor, Marketing and Director, Center for Teaching Effectiveness
Sam M. Walton College of Business