January 153:15 pm–3:45 pm
Expo, Level 1, Expo Stage 1
Many of the most profitable, fastest growing, and valuable retailers operate a marketplace. But how does this business model generate top-line sales and bottom-line profit? This session will describe popular marketplace monetization techniques like commissions, subscriptions, embedded finance, retail media, cross-border, fulfillment services, data, and more. We’ll also discuss how the marketplace business model reduces CapEx and OpEx costs like inventory costs, fulfillment, merchandising, markdowns, SEM, warehouse construction, returns processing, and more. You’ll leave with an understanding of the business and financial implications of operating marketplaces. Talk to us about a free copy of our best-selling “Marketplace Best Practices” book.