Tuesday, January 14
Shyft Stage, Level 4
Retail Innovation at “China Speed”: Alibaba and Allbirds explain
Retail innovations are happening at an unprecedented rate in China, and Alibaba Group is at the forefront of building the future infrastructure of commerce. As a result, Alibaba’s brand partners and retailers have been able to implement some of the most cutting-edge retail technologies in the China market. In this session, Alibaba and Allbirds will discuss what it takes to reach Chinese shoppers as well as how they are partnering to drive new innovations and create tailored, elevated shopping experiences for consumers in China.