Sunday, January 13
Qualtrics Theatre, Level 1
Restocking the future: Kroger’s insatiable appetite to play and WIN the long game
One of the industry’s most established and highly regarded brands around experience and data won’t stop pushing the boundaries to increase its competitive edge. Last year, the company launched Restock Kroger, its three-year plan to transform the grocery retail experience through accelerated innovation and new technology, and a more data-driven effort around pricing, personalized customer communications and product assortment. The food giant has also forged new partnerships with the likes of UK’s leading digital-first supermarket Ocado, China’s e-commerce behemoth Alibaba, robotic delivery start-up Nuro, last-mile stalwart Instacart, and the University of Cincinnati’s 1819 Innovation Hub. Hear Kroger’s Chairman and CEO, Rodney McMullen, discuss the series of strategic moves he sees fueling Kroger’s growth plans and the company’s relentless focus on the customer. Don’t miss this opportunity to hear McMullen’s vision of redefining the food and customer experience through digital and technology, expanding partnerships to create customer value, developing talent, and creating social impact.