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Reimagining the customer journey through the lens of experience

Tuesday, January 15
9:00am
–9:30am
Qualtrics Theatre, Level 1
Reimagining the customer journey through the lens of experience
The retail revolution is hitting full stride with those willing to bravely rewrite the rules to go from negative trends to reaping rewards and reporting positive results. Macy's CEO, Jeff Gennette has engineered a remarkable momentum shift by thinking creatively about what a dynamic customer journey should be. Hear Jeff and the change-makers he's tapped -- B8ta founder and CEO, Vibhu Norby; Founder and CEO of STORY, Rachel Shechtman; and Marxent’s founder and CEO, Beck Besecker -- discuss how reimagining experiential retail across stores, online and mobile is their recipe for success for capturing the new consumer mindset.
Jeff Gennette
Chairman and Chief Executive Officer
Macy's, Inc.
@Macys
Moderator
Beck Besecker
Founder and CEO
Marxent
@Marxent
Vibhu Norby
CEO and Co-Founder
b8ta
@vibhu
Rachel Shechtman
Founder & CEO
STORY
@rachelshechtman