Tuesday, January 15
Qualtrics Theatre, Level 1
Reimagining the customer journey through the lens of experience
The retail revolution is hitting full stride with those willing to bravely rewrite the rules to go from negative trends to reaping rewards and reporting positive results. Macy's CEO, Jeff Gennette has engineered a remarkable momentum shift by thinking creatively about what a dynamic customer journey should be. Hear Jeff and the change-makers he's tapped -- B8ta founder and CEO, Vibhu Norby; Founder and CEO of STORY, Rachel Shechtman; and Marxent’s founder and CEO, Beck Besecker -- discuss how reimagining experiential retail across stores, online and mobile is their recipe for success for capturing the new consumer mindset.