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Redefining the customer experience through immersive technology

Sunday, January 12
11:15am
–11:45am
Kustomer Stage, Hall E, Level 1
Redefining the customer experience through immersive technology

In the age of ecommerce, the physical store is a place of education, aspiration and inspiration as much as a place to buy. Shoppers increasingly expect their in-store experience to be as personalized and responsive as their online one, so retailers are leveraging immersive technologies to bring products to life. 

In this session, Kathy Wang, Director of Product Strategy and Business Development at Magic Leap, and Tomas Stocksén, H&M's immersive tech transformation business lead for 3D/AR/VR/MR, will share key lessons on how retailers can implement tools like spatial computing and augmented reality to create a more engaging, richer customer experience. 

Curated in collaboration with:

Tomas Stocksén
Immersive Tech Lead
H&M
Kathy Wang
Director, Product Strategy and Business Development
Magic Leap
@katxwang