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Re-imagining the shopping experience with immersive 3D and AR product media

Monday, January 13
10:15am
–10:45am
Stage 5, Expo, Level 3
Re-imagining the shopping experience with immersive 3D and AR product media
Major retail brands are re-imaging their digital imagery strategy to accelerate product launches and increase conversion rates by shifting to a new paradigm where entire catalogs are created using computer generated imaging texturing and 3D rendering tools, saving millions on traditional product photography. In this session learn how Wayfair built an in-house digital studio responsible for creating photoreal quality images from 3D CAD files and how this approach has transformed the interior design discovery experience for their customers.
Alexis Khouri
Sr. Dir., Head of Sales and Business Strategy
Adobe
Henri Petras
Strategic Initiatives, Adobe 3D & Immersive
Adobe
Jane Rawnsley
Head of Imagery Creative
Wayfair