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The pursuit of true 1-to-1 personalization

Sunday, January 13
Stage 4, EXPO Hall, Level 1
The pursuit of true 1-to-1 personalization

Data creates opportunities for retailers to transform their business and leverage their understanding of each individual customer. As data collection becomes an industry standard, proper data optimization is facilitated through improved technologies that emphasize each customer’s experience.
True Fit’s Director of Brand Relations, Sarah Hodge, and ASICS America's Head of Digital Commerce, Sean Condon will discuss how to bring target audiences, consumer purchasing patterns, fit consistency and returns performance into one aggregated view, to provide superior experiences across all touchpoints of the shopping journey.

Sean Condon
Head of Digital Commerce
ASICS America
Sarah Hodge
Director, Brand Relations
True Fit