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PUMA’s latest trend? Efficient, integrated, end-to-end planning

Tuesday, January 15
9:15am
–9:45am
Stage 1, EXPO Hall, Level 1
PUMA’s latest trend? Efficient, integrated, end-to-end planning
Sportswear is a dynamic business. Fashion trends and seasonal changes in demand must be anticipated and considered at an early stage in the planning process. The challenge is to have the right products on offer to meet any demand instantly. This requires planning of the utmost precision - especially when products must travel great distances from production site to delivery destination on multiple channels. See how PUMA used BOARD to streamline its global planning processes and gain a strong competitive edge.
Stefano Damiani
Head of Program Portfolio Management
PUMA