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Product paradigm shift: Customer-centric merchandising in the age of data and decision agility

Monday, January 14
2:15pm
–3:00pm
Hall E, Level 1
Product paradigm shift: Customer-centric merchandising in the age of data and decision agility
While there’s been a lot of talk about how to understand and meet the needs of generations from the Boomers to Gen Z, each is evolving and fragmenting. What’s the secret to keeping up with all this change? Speed to market and customer focus. Learn how a customer-focused, data-driven culture can drive nimbleness, shorten supply chains and ensure you’re putting the most productive assortment forward, every time.
Mark Chrystal
Chief Analytics Officer
rue21
@rue21
Diane Ellis
Brand President - Chico's
Chico's FAS
@chicos
Michael Gilbert
EVP, Product Development
Kohl's
@kohls
Greg Petro
Founder and CEO
First Insight
@FirstInsight