As companies look for compelling ways to get customers in the front door, retain their business and convert them into advocates, we're witnessing a new way of thinking about loyalty that shifts the conversation away from points acquisition into access to a broader ecosystem. This approach not only enables members to earn rewards but also invites them into the larger world of the brand, empowering them with key tools across their journey and adding value through exclusive experiences and services.
Join Rick Gomez, Executive Vice President, Chief Marketing and Digital Officer of Target, and Matthew Blonder, Vice President, Marketing and Digital Brand Commerce at Reebok, as they discuss their best-in-class loyalty programs.
Rick Gomez will explain why Target consolidated its suite of mobile apps into a unified tool that functions as a gateway through which shoppers can access a range of key functions at every stage of their journey, from mobile shopping to loyalty to payments, and how this allows Target to offer a more responsive and convenient shopping experience.
Matthew Blonder will discuss the strategy behind the Reebok Unlocked loyalty program, which lets members earn points for interacting with the brand beyond making purchases and offers experiential rewards, creating an ongoing connection between the brand and its most loyal customers, as well as the community at large.