Tuesday, January 14
Stage 2, Expo, Level 1
Personalization is driving digital food retailing
Shoppers are embracing online food retailing faster than expected. As momentum accelerates, and expectations rise, retailers and consumers aren’t always on the same page when it comes to omnichannel shopping and personalization. The gap and the benefits from closing it are quantified in new research from IDC and Precima. Retailers and customers share their views about online shopping behavior and personalization. Learn about the current omnichannel experience and what’s next, what personalization means to shoppers vs. retailers and how to leverage next-gen analytics to drive loyalty.