Outside influence: Dick’s Sporting Goods & FreshDirect boost performance with predictive weather-driven demand analytics

January 16
9:15 am9:45 am
Expo, Level 3, Expo Stage 5
Hear how FreshDirect and Dick’s Sporting Goods leverage weather-driven demand (WDD) analytics to "deliver" better customer experiences, and "score” more sales. The weather is always a big motivating force behind consumer buying decisions – directly, frequently, and meaningfully elevating or deflating demand for a product. WDD analytics enable retailers to optimize planning, inventories, operations, and digital marketing by proactively addressing a critical external influence on daily purchasing decisions. Learn how businesses increase sales and margins by operationalizing weather impact analytics in ML forecasts, installed solutions, and existing processes.
Aaron Cano

Aaron Cano

SVP Analytics and Marketing Operations
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Josh Niebler

Sr. Director, eComm Experience
Dick's Sporting Goods

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