Outside influence: Dick’s Sporting Goods & FreshDirect boost performance with predictive weather-driven demand analytics

Outside influence: Dick’s Sporting Goods & FreshDirect boost performance with predictive weather-driven demand analytics

Hear how FreshDirect and Dick’s Sporting Goods leverage weather-driven demand (WDD) analytics to "deliver" better customer experiences, and "score” more sales. The weather is always a big motivating force behind consumer buying decisions – directly, frequently, and meaningfully elevating or deflating demand for a product. WDD analytics enable retailers to optimize planning, inventories, operations, and digital marketing by proactively addressing a critical external influence on daily purchasing decisions. Learn how businesses increase sales and margins by operationalizing weather impact analytics in ML forecasts, installed solutions, and existing processes.
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Aaron Cano

Aaron Cano

SVP Analytics and Marketing Operations
FreshDirect
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Josh Niebler

Sr. Director, eComm Experience
Dick's Sporting Goods

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