January 141:00 pm–1:30 pm
Expo, Level 1, Expo Stage 1
Join us for a fireside chat where Oriental Trading, the nation's largest direct retailer of value-priced party supplies, arts and crafts, and toys, shares how they modernized their data function. Hear how they went from operating from five systems that hold product data to a single source of truth. Their journey allowed them to gain confidence in their data and build consistency to boldly evolve from catalog to a modern e-commerce site and a marketplace of 200k items. This discussion highlights the importance of continued improvement, building teams, having fun and building flexibility in data models for future success.