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Order management’s role in omnichannel transformation

Sunday, January 13
Stage 6, EXPO Hall, Level 3
Order management’s role in omnichannel transformation
Retailers continue to struggle transforming from multichannel thinking and approaches to true integrated omnichannel strategies and execution. This presentation, featuring Brendan Witcher of Forrester Research, will review the four pillars of omnichannel success and the role of digitization. Order Management is a critical part of that journey, driving flexible fulfillment excellence, and impacting the top and bottom lines. Includes a case study on how one leading omnichannel retailer has used order management to support its growth strategies, improve the customer experience, and reduce operating costs.
Dan Gilmore
Satish Kumar
VP, Client Services and Technology
Brendan Witcher
VP and Principal Analyst, Digital Business Strategy
Forrester Research