January 1511:20 am–11:50 am
Through the lens of the consumer, shopping is expected to be a seamless experience. Yet, for many retailers, the flexibility, consistency, and increased personalization of a true omnichannel experience remains unachieved. And, as younger generations mature into big spenders, the influence of social commerce on advertising and direct purchases will, no doubt, test the effectiveness of retailer’s digital dexterity. Join us as we share timely consumer research about today’s shopping journey and explore the steps one retailer is taking to optimize and operationalize true omnichannel capabilities with an eye toward future success.