New market opportunities: Monetizing personalization through retail media

Sunday
January 14
11:20 am11:50 am
Javits North, Level 4, Elastic Path Stage
Retailers, marketplaces and ecosystems are exploiting valuable first party data in new ways to generate whole new income streams for themselves and vendors. Content, Media and Retail have now converged to create a new service to sellers that is predicted in the next few years to beat mainstream ad spend. How are retailers waking up to the exciting opportunities afforded by live commerce, social commerce and social media.