Sunday
January 14
11:20 am–11:50 am
Retailers, marketplaces and ecosystems are exploiting valuable first party data in new ways to generate whole new income streams for themselves and vendors. Content, Media and Retail have now converged to create a new service to sellers that is predicted in the next few years to beat mainstream ad spend. How are retailers waking up to the exciting opportunities afforded by live commerce, social commerce and social media.
Megan Black
Vice President, Digital Marketing & Media
Sephora
Alberto Serrentino
Founder
Varese Retail
Fernando Yunes
SR VP and Brazil Leader
Mercado Livre